[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/johnsmallmountain.com\/trust-vs-like-which-is-more-important-in-sales\/#BlogPosting","mainEntityOfPage":"https:\/\/johnsmallmountain.com\/trust-vs-like-which-is-more-important-in-sales\/","headline":"Trust vs Like: Which is More Important in Sales?","name":"Trust vs Like: Which is More Important in Sales?","description":"Photo by Fabian Gieske on Unsplash Google \u201clikability in sales,\u201d. You\u2019re going to find a bunch of articles listing all the ways you can be more likable. Or finding that magic recipe for the \u201clikability factor.\u201d\u00a0 You\u2019ll also see more than a few articles telling you not to worry about being likable in sales at all. So is it really ... <div><a href=\"https:\/\/johnsmallmountain.com\/trust-vs-like-which-is-more-important-in-sales\/\" class=\"more-link\">Read More<\/a><\/div>","datePublished":"2020-10-12","dateModified":"2022-01-24","author":{"@type":"Person","@id":"https:\/\/johnsmallmountain.com\/author\/johnsmallmtn\/#Person","name":"John Hill aka Smallmtn","url":"https:\/\/johnsmallmountain.com\/author\/johnsmallmtn\/","identifier":8,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ec743b7fce42cf1dd0e361660511a6a46451de12cbbdb07b179e822613d6a086?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ec743b7fce42cf1dd0e361660511a6a46451de12cbbdb07b179e822613d6a086?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Person","name":"John Small Mountain","image":{"@type":"ImageObject","@id":"https:\/\/johnsmallmountain.com\/wp-content\/uploads\/2017\/09\/Logofinaltiny.png","url":"https:\/\/johnsmallmountain.com\/wp-content\/uploads\/2017\/09\/Logofinaltiny.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/lh5.googleusercontent.com\/uOKYho2dozyPGujUkC8313JSms0hOOObxCD6SztKUlsux68NihD9pIwqWf17yssqaLa4vy5Kci_KD6fQ40dr9U6jXWFVR5yiKjqyq-bocIoSD1o4FsLobh5BdnMvh6uJzACEZ5Wo","url":"https:\/\/lh5.googleusercontent.com\/uOKYho2dozyPGujUkC8313JSms0hOOObxCD6SztKUlsux68NihD9pIwqWf17yssqaLa4vy5Kci_KD6fQ40dr9U6jXWFVR5yiKjqyq-bocIoSD1o4FsLobh5BdnMvh6uJzACEZ5Wo","height":"619","width":"464"},"url":"https:\/\/johnsmallmountain.com\/trust-vs-like-which-is-more-important-in-sales\/","about":["Uncategorized"],"wordCount":725},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Trust vs Like: Which is More Important in Sales?","item":"https:\/\/johnsmallmountain.com\/trust-vs-like-which-is-more-important-in-sales\/#breadcrumbitem"}]}]