How we learn and how to achieve mastery

There is a lot of focus on learning and improving in the circles that I run in.  Many people want to learn something and move onto the next thing, leaving a lot of opportunity available for people who really want to focus and learn something to the point of mastery.  If you want to be the best at something, it …

Don’t Be Results Oriented

If I could buy a billboard and put one thing on it, it would be this: “Don’t Focus on Results” With so much in this world that we can’t control, why do we put so much emphasis just on the end product? What do I mean by being too focused on results? Here are the kinds of self-defeating, results-focused statements …

A Deep Sales Pipeline Impacts Your Ability to Sell

There are a lot of things that can stand in the way of success in sales and a salesperson. We can make assumptions, we can give too much information away, we can devalue out time or our product. Most of these things happen when we are too attached to a potential sale and that all goes back to our sales …

Marketing is a lot like troubleshooting

Years ago, I worked in a call center as a level one help desk support person. Cable internet was just beginning to get popular, and when people had questions about it, they would call in and I would do my best to help. Doesn’t seem like it would overlap with digital marketing, but it does. In the training curriculum, there …

Saying No Will Help You Crush Your Goals

If you are running a new business, you’re a freelancer, or you’re a salesperson, it can be very hard to tell people no. You might feel obligated to take a project on because of how an email is worded, or because you think that you’ll earn future business if you do this one last task for free. Look at all …

Pay-Per-Click Introduction

If you are running a business, I am willing to bet that you are regularly getting contacted (maybe even to the point of it being annoying) about doing some advertising to bring in more leads, also known as pay-per-click (PPC). Everyone wants more leads, right? Depending on the quality of the salesperson you talk to, you might leave the conversation …

Welcome, enjoy the ride

I have a long list of things I am passionate about. I am going to put them here along with some challenges, and you can keep up with my efforts to take deep dives into topics and learn enough about them to teach them to someone else somewhat intelligently.